A Brief History of Brunch





Made famous by the women of Sex and the City, the breakfast-lunch hybrid is now prolific in every major city, beloved by yuppies, hipsters and everyone in between. It’s the one thing we look forward to after a night of craft beer and even craftier decisions. However, brunch wasn’t always mimosas and French toast: it was once a non-strawberry-topped, non-powdered-sugar-coated, male-dominated pastime.


The Hunter Games

Benedict Arnold, of eggs Benedict fame… and also that one historic thing, probably enjoyed a “hunt breakfast” a.k.a. brunch quite often. It went like this: men on their literal high horses went for a Sunday morning hunt until they couldn’t hunt anymore. Exhausted and starving, they came back to a servant-made brunch consisting of eggs, toast and whichever game was in season (boar is soooo last season), and bacon, can’t forget the bacon.


Once a bougie meal, always a bougie meal.

Even when prohibition rocked the country in the 1920s, brunch survived by the tastebuds (and wallets) of the wealthy. While others were making moonshine to get by, the rich and powerful washed down their waffles with peach bellinis. They were able to pay easily corruptible cops to day-drink, allowing the brunch legacy to keep calm and carry on.


Make brunch, not war.

The epochal revolutions of the 1960s gave birth to feminism. Brunch started to evolve into a counterculture experience where tables of women sat in solidarity, mimosas in hand. The tradition of brunch changed hands to young female professionals who rocked pantsuits. Who run the world? Brunching girls.



Trickle down brunch-enomics started to take effect by the 1980s and ‘90s. Popular chain diners and 24/7 pancake houses were putting eggs Benedict on their menus and changing their serving hours from 11am to 3pm. What was once a traditionally high-brow meal, transformed into a “we the people” affair.


Another one bites the crust.

Never short of controversy, brunch is now the spark of many debates. It is considered by some as a symbol of gentrification. Modern brunching has been slapped with a stigma and mocked by the Ira Glasses of the world. Yet, a burning love still lingers between humans and pancakes. Put the controversial rumors to rest with a home-delivered brunch from Home Chef (mimosas not included).


Don’t forget, the most important question still remains: Was brunch ever really brunch without Instagram?