Drawing on childhood memories like the penny candy counter at the local five & dime, the creation of the “Jelly Belly”, or the irresistible “magic” of the sweetest commodity known to man, Chicago entrepreneur Terese McDonald is aiming to uncover your personality connections to confections at her local chain of candy stores.
Aimed at being more than just a location to satisfy one’s sweet tooth, Candyality hopes to become a business and concept as widely accepted as reading tea leaves, tarot cards, or zodiac charts. While no definitive scientific research can be quoted, a comprehensive (and delicious!) body of work has uncovered many candy-personality links.
Employing a dynamic combination of creativity, products, family, and friends, Terese and her team of “Sweets Shrinks have established a refreshing retail destination and shopping event that has resulted in an unforgettable experience for their over one million customers. It’s a new take on the corner candy store, where one can truly “find” one’s self while proving the old adage, “You are what you eat!”